25A – What’s Next?

Existing Market 

   In terms of products and services for my venture, I believe that Changeville needs more than just accessibility of information on resources that could improve the quality of life of those in need. After conducting interviews, I have found that individuals would like more direct assistance for their families. Being able to host food drives and potential fundraising for those families in need would make Changeville more focused on helping the demographic directly. With the help of hosting fundraising in order to obtain necessary supplies, Changeville could be an organization focused on making sure each household has the means to sustain itself. By providing toiletries and household supplies, those living in poverty will have access to essential objects needed in their homes.  

New Market

   Though I am currently targeting a specific demographic within society,I would  have to consider an affluent society to contradict my current target. However, Changeville for Gainesville was built on the foundation of helping those in need. Helping an affluent society would not provide much assistance to those who are well off. In lieu of targeting children and families of lesser wealth, I could shift my focus to college students who are lacking in financial assistance and are not dependent on familial support. My venture concept might be able to create value to people within this market because there surely are college students who do not have much and are "scraping by", similarly to myself. By providing additional resources to college students in need, they may be able to make use of all resources available to them which would lead to an improvement of quality of life.
    Upon conducting interviews among the community, I have gotten positive feedback for the venture concept I have in mind. One young woman stated that she is among the demographic I'd like to focus on, and thought the venture concept was worth developing due to the impact it would have among students who are in need including herself. The second person I interviewed was accepting of the concept but thought there would be flaws in making it happen. Though I disagree, I believe it would not be difficult to gather information on resources that could further help the college student population that struggles financially. They suggested collaborating with First-gen, as many students within this community may fall into this demographic I would like to focus on. 

   I believe that this new market would be as attractive as my existing market due to the venture concept being applied. Though I am passionate about my existing market, I do not see why the new market would hinder success of the existing market. Changeville's mission is to help those in need and though their focus may be directed to children and families living in poverty, we would not turn college students away if it would better their quality of life. Changeville for Gainesville is adaptable to its demographic of individuals they attempt to assist.